The Covid-19 pandemic has accelerated the digital transformation (DT) of sales & marketing across industries, by increasing pressure for businesses to keep up with the ever-changing demands of customers, and their shift to digital platforms. This amplifies the need for sales & marketing leaders to understand customer needs through quality data and innovative technologies to deliver above-market growth, and drive business success in this new normal.

 

Sales & marketing leaders must leverage technology swiftly to navigate these changes and mitigate the risk of losing customers, whilst opening new channels to tap into a wealth of customers beyond the traditional “catchment area”. Among the key areas that must be reimagined to meet the challenges of today and tomorrow are:

 

 

Transforming Customer Engagement Approaches Through Data & Insights

Empowering Teams with Engagement & Collaboration Tools

Modernizing of Core Marketing Tools

 

 

Join us and our list of amazing speakers as they provide their mindshare and empower you with the right tactics and knowledge, to shape a progressive workforce ready to take on a more customer-centric landscape, in accelerating your sales and marketing capabilities.

 

 

Reserve your FREE virtual seat today!

Date : 26 January 2021 (Tuesday)

Time: 9:30AM – 11:30AM (GMT +8)

 

Register HERE

 

 

 

 

 

Meet the Speakers

 

 


Michal Golebiewski

Chief Marketing & Operations Officer, Microsoft Malaysia


Eric Wong

Chief Customer & Marketing Officer, Prudential Assurance


Tan Lin Nah

Chief Executive Officer, INTI International


Jasmine Lee

Chief Marketing Officer, U Mobile

 

 


Cheryl Goh

Group VP of Marketing, Grab


Tan Wai Keat

Chief Executive Officer, TBM Electrical Store


Pierre Pang

Group Executive Director, Mamee Double-Decker


Michelle Ann Iking

Chief People Officer, SelfDrvn

 


Tushar Parashar

Vice President, Hitachi Solutions


Sonia Rebello

Account Director, LinkedIn Marketing Solutions, LinkedIn


Datin Lim Bee Wah

General Manager, Enterprise Segment, Microsoft Malaysia

 

 

 

 

 

 

 

 

 

Virtual Event Agenda*

9:30 AM

Welcome Address

Michal Golebiewski, Chief Marketing & Operations Officer, Microsoft Malaysia

9:35 AM

Thought Leadership Track 1

Driving sales & marketing during these challenging times

·       Cheryl Goh, Group VP of Marketing, Grab

What is top-of-mind for sales & marketing leaders in driving effective GTM strategies?

·       Eric Wong, Chief Customer & Marketing Officer, Prudential Assurance

·       Tan Lin Nah, Chief Executive Officer, INTI International

·       Jasmine Lee, Chief Marketing Officer, U Mobile

·       Michal Golebiewski, Chief Marketing & Operations Officer, Microsoft Malaysia

10:20 AM

Keynote 1: Leveraging flexible & adaptable tools to transform sales & marketing today

Datin Lim Bee Wah, General Manager, Enterprise Segment, Microsoft Malaysia

10:40 AM

Partner Showcase: Transforming organizations with marketing, sales and service insights

Tushar Parashar, Vice President, Hitachi Solutions

10:55 AM

Keynote 2: Empowering sales & marketing leaders with the right skills in the new normal

Sonia Rebello, Account Director, LinkedIn Marketing Solution, LinkedIn

11:10 AM

Thought Leadership Track 2

Leveraging data & insights to drive sales & marketing strategies

·       Tan Wai Keat, Chief Executive Officer, TBM Electrical Store

·       Group Executive Director, Mamee-Double Decker

·       Michelle Ann Iking, Chief People Officer, SelfDrvn

11:30 AM

Closing Remarks

 

 

*Agenda may be subject to change

 

 

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